External and internal marketing. Does he need a state medical organization?

• Fedulova Nadezhda N.

Abstract

Very often, marketing is understood only as advertising. However, this is one of the most important and complex structured elements of managing a modern medical institution. The article briefly describes the types of marketing, its stages, possible final goals and ways to evaluate results. The widespread practice of providing paid medical services in state medical organizations makes the proposed material relevant for them.

Keywords:life expectancy, epidemiological revolution, infant mortality, age-specific death rates

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