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2 . 2021

Consideration of telemedicine technologies in formation of development strategy of a modern medical organization (market and management aspect)

Abstract

Telemedicine as one of emerging forms of providing medical care (services), according to researchers' forecasts, within 5 years is able to cover up to 30% of total number of treatment cases. But at the same time, like other technologies in Industry 4.0, it will not affect the content of treatment activity itself, but like other digital technologies will change forms of medical care delivery. At the same time, there will be corresponding structural sectoral changes in healthcare, due to the fact that telemedicine, as it develops, will lead to a redistribution of markets between medical organizations, strengthening some and weakening others.

In the article classification of telemedicine forms, analysis of areas and mechanisms of its use are given. New market segments are shown, for which telemedicine is more preferable (and sometimes the only advisable). Conditions and mechanisms for redistribution of medical markets between medical economic agent market participants are described. Examples of research projects' intentions for formation of "clinical terms of reference" for development of mobile applications for telemedicine are given.

Keywords:telemedicine, telemedicine of 1st, 2nd and 3rd kind, clinical terms of reference, development strategy of a medical organization, Digital Health, IoMT, mHealt, mobile applications, telemedicine of primary patients, accompanying telemedicine of patients with chronic diseases, mechanisms of telemedicine implementation, patient care pathway map, robotic business processes

Funding. The study had no sponsor support.

Conflict of interest. The author declares no conflict of interest.

For citation: Sazanovich A.N. Consideration of telemedicine technologies in formation of development strategy of a modern medical organization (market and management aspect). ORGZDRAV: novosti, mneniya, obuchenie. Vestnik VSHOUZ [HEALTHCARE MANAGEMENT: News, Views, Education. Bulletin of VSHOUZ]. 2021; 7 (2): 27-38. DOI: https://doi.org/10.33029/2411-8621-2021-7-2-28-38 (in Russian)

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CHIEF EDITOR
CHIEF EDITOR
Guzel E. Ulumbekova
MD, MBA from Harvard University (Boston, USA), Head of the Graduate School of Healthcare Organization and Management (VSHOUZ)

Journals of «GEOTAR-Media»