Anti-crisis PR or "suitcase ambulance" for the head physician of hospital
AbstractWork as a press secretary in the departmental of the largest network of clinics in Russia proved the fact that hospitals and clinics the public. Conflicts with authorities, catastrophes, accidents, murders or the assassination of doctors, medical errors, lawsuits, relatives of patients, scandals, labor disputes, loud all over the country for trial - this is not a complete list of situations when the hospital was knocking reporters for comments. There are certain rules of conduct for health managers in such situations, one of which is: to be effective in the extraordinary situation it is possible only in case of her readiness. The researchers argue that unexpected crises that occur suddenly, are quite rare. Planning communications during a crisis should begin with the creation of the anti-crisis headquarters, which will coordinate action to prevent any unforeseen situation, including templates to create anti-crisis press releases. It is the work of the headquarters will depend on that event will know the world.
Keywords:press secretary, anti-crisis headquarters, press release, planning communications, interview